By choosing cleaner-burning, higher-performing E15 this October, drivers across Iowa raised $17,000 for breast cancer support services and research as part of the third annual Pink at the Pump® campaign, co-sponsored by the Iowa Renewable Fuels Association (IRFA) and Iowa Corn Promotion Board.


Fifty-one Iowa E15 retail stations donated three cents of every gallon of E15 sold from Oct. 1-31 to the National Breast Cancer Foundation (NBCF) and The Hormel Institute.


“Pink at the Pump® is a unique campaign that brings together E15 retailers and their customers to support a very worthwhile cause,” said IRFA Managing Director Lucy Norton. “We are proud to provide donations to breast cancer researchers and service providers through the success of Pink at the Pump®.”


NBCF provides help and inspires hope to those affected by breast cancer through early detection, education and support services. The Hormel Institute is a global, cutting-edge research facility with a seven-decade history of making significant scientific discoveries on better ways to prevent, detect, and treat cancer.


“We are thrilled to partner with IRFA to promote E15 and raise money for those fighting breast cancer,” said Iowa corn farmer and Industrial Usage and U.S. Production Committee Chair Kelly Nieuwenhuis. “Thank you, consumers, for supporting your Iowa farmers and helping us raise money for a very important campaign.”


E15 is a fuel blend containing 15 percent ethanol, just five percent more ethanol than E10, the most commonly used fuel in the U.S. E15 is often sold at a 5 to 10-cent per-gallon discount to E10 and is approved by the Environmental Protection Agency for use in all 2001 and newer vehicles.


Participating local companies included Casey’s General Store, Good & Quick and Key Cooperative.