Nevada’s newest mattress store, Sweet Dreams Mattress Center, brings a lot of good deals, along with some family history.

Mari (Moreland) Rippey, who owns the store at 1136 Sixth St. with her husband Steve, said her mother, Catherine, remembers when that location housed a furniture store – Erickson’s – back in the day.

"She (Catherine) loves the fact that we’re here," Mari said.

Mari comes from one of Nevada’s oldest families, the McLains. Frank A. McLain made his way to the "pioneer location of Nevada in Story County," as a family report tells, in April of 1854. At that time, there was only one house in the town.

Because of her family’s rich history in Nevada, Mari said it is wonderful to be able to open a business right on Nevada’s main street.

"We drove by it a few times and saw the building was empty and was for rent," Steve said, "so we talked to the owner and he agreed we could have both sides."

After some painting and fixing up of the building, the Rippeys were ready to move in mattresses and open for business.

Steve’s son, Darin, started a mattress business in Des Moines previously, which is how Mari and Steve got into the business.

"We bought a mattress from Steve’s son at a price we could afford. Then we bought one for my mom," she said. Happy with both purchases, the couple decided to open their own store. Mari’s son, Matthew, who is working on his MBA at Iowa State University with a focus on finance, is helping them in the Nevada store. "This has been great for him (Matthew) to use his skills," Mari said.

Matthew’s brother, Paul, is very savvy in Internet technologies and has been helping with Sweet Dreams’ online marketing and websites, which is where a great deal of the store’s business is happening.

"We do a lot of online marketing," Steve said. "We ask them to go on our website and look at our mattresses. We carry all name brands."

Mari said that because everything is on the store’s website, sweetdreamsmattresscenter.com, people can pretty much shop before they arrive at the store. When they do arrive, the store has over 200 mattresses in stock and 42 displays throughout the store. As they market on the front of their building and online, Sweet Dreams sells all major brands of mattresses at 50-80 percent off retail prices. Steve said they are able to do this because they buy mattresses by the truckload.

When someone comes into their store to look at mattresses, they encourage the customer to try them out and they put a clean sheet and pillow on each of the mattresses that a customer wishes to try.

"We wanted to do something that fits the way people like to shop," Mari said. So they keep it a comfortable, relaxed environment.

Along with mattresses, Sweet Dreams sells boxes, frames and adjustable frames and mattress protectors. Mari said they are looking at a line of pillows that they may add in the future.

Sweet Dreams has joined the Nevada Chamber of Commerce and is excited to join the community.

Mari is still employed in her longtime career of car sales. She works presently for Bob Brown Chevrolet in Urbandale. Steve is retired from 35 years in the car business and is happy to be busy again.

Mari says with a smile that her biggest role in the business right now is "appreciating Steve."