A staple store in Nevada will soon be opening on Main Street in Ames.
Julieann’s, a home decor shop described as "country chic," will be moving from its downtown Nevada location after almost 17 years, and owner Julie Brooks hopes the new location at 136 Main St. in Ames will be open by the first of March.
Brooks, 54, of Nevada, first opened her shop as a consignment store 20 years ago. After two moves into other downtown buildings and years of community sales, Brooks said the store evolved into what has been called a "home decorating destination, offering you the warmth of country and the beauty of casual contemporary."
After living in Nevada for years, Brooks first decided to open shop in 1994. Her hometown community seemed like the perfect fit for her business, and the shop continued to grow over the years. But Brooks said now was the time to pack up and relocate from the 5,000-square-foot shop space.
"It’s been a great location, but times are changing now," Brooks said. "This is a lot to keep up."
Brooks said that after a lower sales year, she was torn between closing her doors or relocating. The idea of moving to Ames was not one of her first thoughts, and the idea only came to her months after she first began considering closing.
"I still absolutely love what I do, I still have that passion for decorating. So I wanted to continue doing that," Brooks said. "I was too old to work for somebody else and too young to retire."
She talked to her friend Terry Stark, owner of Chocolaterie Stam on Main Street, about any availability in the Main Street area and soon found the store’s new location, which is the former site of Artisan Peace Stores. While the new building means some downsizing, with the Ames store at only 1,400-square-feet, Brooks said she has had no problems fitting her inventory into the new space.
"Everything I wanted to take is fitting in there. It was meant to be," Brooks said. "Everything is just falling into place. So we are very excited about it."
Brooks also said her Nevada customers are not minding the move. With 20 years of business under her belt, Brooks said her loyal customers are planning to follow her to her new location. While she hopes she will bring some of her Nevada business to the new store, Brooks said she also hopes to get more involved in the Ames Main Street Cultural District and meet new customers there.
"Like any small town, Nevada struggles to keep retail. So I’ve been kind of on my own here," Brooks said. "I’m just really excited to be a part of something again."