The annual Nevada Lincoln Highway Days celebration is on tap this coming weekend and this year, for the first time in many years, a rodeo is back on the schedule of events.


“Ticket sales have been strong,” reported Marc Olson, one of the main organizers of the Nevada Community Rodeo, which will re-enter the city’s festival this summer for a one night show, put on by Wright Rodeo Company.


“Starting from scratch with all new sponsors and all new help…(plus) all new advertising agreements, processes and volunteers,” has been the biggest challenge to get the rodeo up and going for this year, Olson shared.


Lincoln Highway Days itself somewhat disappeared for a time and then was resurrected by the Nevada Chamber of Commerce several years back as a downtown celebration. One thing numerous folks continued to comment about on social media was how much they missed the annual rodeo, which had been a two-night event when it was in its prime years during the ’90s.


So finally, with the leadership of Olson, Al Kockler and Eric Viers, along with a core group of 10 volunteers who committed to work on the rodeo from day one, and others who have joined in on the committee throughout the past year, the rodeo is back. It will be held at the fairgrounds arena on Saturday, Aug. 25, starting at 6:30 p.m.


The week before last, rodeo committee members held a meeting at the arena to go over last details, which included advertising sponsorships, making arrangements for moving the bleachers and setting of perimeter fencing, along with distributing the rodeo volunteer schedule. At that meeting, they talked about the lights that were to be operational by Aug. 21 around the arena. “Thompson Electric has assured us that the new lighting system will be operational,” Olson said.


Olson thanks the group of volunteers, and area agencies and businesses, that have pitched in to make the rodeo a reality.


“Sponsors that have stepped forward with sponsoring this event include the city of Nevada, Allen L. Kockler Co., Hertzler & Rhodes Concrete, RE/MAX Concepts, State Bank & Trust Co., Wirtzy Construction, Neighbors Heating & Cooling, VanWall Equipment, Burke, Hertz Farm Management, George White Chevrolet, Country Landscapes Inc., Vincent Construction, Vincent Wood Works, Ames Trenching & Excavating, Sorem Sales Inc., McDaniel Insurance & Real Estate, Mac Tools - Jeremy Earles, DDM Electric, Good & Quick, Capital City Equipment Co, RE/MAX Concepts - Jennifer Kelly, P&D Welding and Austin Toot Seed Sales,” Olson said.


“We are extremely excited and looking forward to a very successful event,” he added.


As for the rest of the Lincoln Highway Days celebration, Lynn Scarlett, director of the Nevada Chamber of Commerce, said in the last week before the event, she was still seeking a few volunteers to help with the Lincoln Highway Dash on Friday evening and with cleanup on Saturday.


In addition to the rodeo being new this year, Scarlett said the celebration welcomes George’s to the event. Outside its downtown location just north of Lincoln Highway on Sixth Street, George’s will be the location of kids’ activities during the day Saturday and a beer garden that evening, following the rodeo.


Residents are reminded that most of the Lincoln Highway Days activities take part in the downtown area, except for the rodeo at the fairgrounds and the parade that goes all the way through town on Saturday morning at 10 a.m.