A Nevada city councilman is now the sole proprietor of a business that has special meaning for him and for others who battle type 1 diabetes.


Dane Nealson has started his own DJ company, providing deejaying services for things like wedding receptions and other parties and events. To understand the name and significance of his business, you need to understand Nealson’s own 20-plus years battle with type 1 diabetes, or “diabeetus,” as Wilford Brimley called it in those old Liberty Medical commercials.


Nealson’s business name is “U Can’t Beetus Entertainment,” a play off that part of his background. It’s a way of paying tribute to the fact that since 1998, Nealson has been involved as a camper and now a counselor, for the past 10 years, at Camp Hertko Hollow, which serves kids with diabetes. “Ten percent of what I make while deejaying is donated straight to Camp Hertko Hollow,” he said.


It all fits the “Beetus” theme, he said, “raising money and awareness for a cause near and dear to me.” In announcing his business recently through social media, Nealson said it’s been neat to hear some of the stories others have shared about their struggles with diabetes, and about the way that Hertko Hollow has touched other lives in Nevada.


By day, Nealson is the pharmacy technician at NuCara’s remote dispensing site in State Center. “I do all the typical pharmacy technician work, plus manage the front end of the store as well,” he said.


Nealson is also very actively involved in the Nevada Community, which he said is natural for him. “I’ve always been the type to be heavily involved in things. Between City Council, being president of Runners United Nevada, organizing the Story County Freedom Run, musical activities… It’s a lot of joy to meld together my passions for music, serving people and entertaining to make some income on the side.”


The deejaying business is something Nealson said he’s thought about for awhile. “I’ve always loved music and have spent a lot of time in the past singing and performing. I also love interacting with people and managing logistics, so it’s kind of a natural fit for me.” He spent the last year or more working for another DJ company, and he decided now was the right time to launch his own business.


As a DJ, “I pride myself on being energetic, interactive and making the wedding or event as memorable and worry-free as possible for all involved,” he said. “I’ve attended a lot of weddings where the DJ sat behind the booth and played music. I’ve seen a wedding where a DJ ran music from his phone on Spotify, and I could hear notifications on the speakers when he was on Snapchat.” That won’t be Nealson’s way of doing things.


“For me, it’s all about the experience. I’m not there to collect a paycheck — I’m there to entertain and to make things as enjoyable… I like to interact with attendees. I like to mix in games. The DJ is responsible for keeping things moving along throughout the evening, and that’s something I enjoy.”


In the few weeks since he unveiled his new business venture, Nealson has already provided deejaying for a couple of weddings. “I’m looking forward to doing many more,” he said.


People can reach Nealson by email (ucantbeetus@gmail.com), by phone (515-639-0244), or through his website at http://ucantbeetus.wordpress.com. You can also like “U Can’t Beetus Entertainment” on Facebook.