Story County Treasurer’s office issued the first new license plate design to veteran Fred Cirksena.
Early in 2017, Gov. Branstad and Gov. Reynolds asked the DOT to redesign the 1998 “county standard” blue and white with a silver-grey city and country image in the background plates. Although this plate design has served Iowa well, it’s become a bit dated and stale. Iowans voted for the new “City and Country Reboot” design last August. It provides an updated representation of the urban and rural theme. The top blue border profiles city and country images and the bottom green border is intended to evoke growth, nature and wellness, reminding us Iowa is a great place to live, wherever you choose.
The American Association of Motor Vehicle Administrators (AAMVA) maintains license plate design standards that are intended to make sure license plates are recognizable and legible. The license plate design was created with these standards in mind while keeping the purpose of the plate in mind, which is to help law enforcement and others clearly read the letters and numbers that identify the vehicle.
Materials for Iowa’s license plates are supplied by Minnesota-based 3M Co., and they are manufactured by inmates at the Anamosa State Penitentiary.
Story County will be using the old plates until the inventory is depleted. Only personalized plates ordered through the state will be issued with the new design until that time.