Jason Kolin of Pioneer Seed introduced and demonstrated Encirca technology as part of his seed business. The Encirca service combines the latest technology for weather, soils, agronomy and descriptive analytics to help growers maximize crop yields and reduce risk. Encirca utilizes satellite imagery to take photos of crop fields every day. Digital photos contrast colors from dark green to yellow that express health and vitality of plants in any field that is logged in by GIS/GPS location.


Kolin explained to students that crop scouting can be done quicker and more efficiently using Encirca as opposed to walking fields manually. Several field images were demonstrated to the students and specific field conditions were articulated to the students. In addition, Kolin emphasized several important behaviors and skills that are critical for success in business.