Doug Anthony, manager of Priority Envelope, invited Kevin Cooper and his natural resources class to visit the company’s facilities on the west side of Nevada. Anthony explained how direct mailing is a growing business, and how his company is trying to keep up with the growth of the product and service that his company provides.
Registration, or quality of the color alignment, and resolution are very important, especially with the digital photographs and high-resolution images now being used on mailings. Priority utilizes RIP, or raster imaging process, to transfer images to pixels within a photopolymer plate — all of this is done utilizing narrow web flexographic printing. In 2016, Priority Envelopes produced 1.9 billion envelopes. Anthony contributes the on-going dedication within the company to a set of core values.
The students enjoyed the enthusiasm that Anthony had for explaining his passion for printing and production of a high quality product. After meeting in the conference room, the students were given a guided tour of the entire facility. Students discovered $1 million machines that take a 600-pound roll of paper from one end and convert it to millions of envelopes with precision.
The students were also enlightened by the fact that 250 tons of paper cut-offs or “chips” are recycled every month. The plain chips are valued at $300 per ton. The students had studied the many merits of repurposing, recycling, of a multitude of organic products. Priority Envelope has been certified by the Forest Stewardship Council, which is an industry-affiliated NGO that provides guidelines for the sustainability of paper-producing forestry and tree stands.